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African Development

The African population is growing in more than just numbers. With the  continent spending 20% of GDP on education, the continent is growing more intelligent, city dwellers are on the rise and discretionary spending is becoming more and more evident as the demand for...

Diaspora in Africa

Africa has more people not from Africa working on the continent than any other. The availability of specialised skills in various countries, coupled with the need for these skills across Africa, create an expat network that is growing exponentially. Many skilled...

Learn your market

If we imagine the average American we can roughly paint a picture of someone who is English, enjoys a good barbeque, is patriotic about their country and supports their troops. If we now shift our focus on an African person, we envision someone walking barefoot in the...

The African consumer

The greatest tool a man can use is the imagination of his audience. Using the mind set of the consumer to create an illusion that something is more beneficial for the persons’ well-being than they realize is the number one marketing tool to success. We see this...

Libya provider back from sabaticle

Our provider in Libya has been on a world tour, backpacking through Europe like a teenager on a gap year, travelling the Trans-Siberian railway to the Great Wall of China, surfing the gold coast of Australia and eating his way through the USA. When asked about his...

Welcome to Africa

So, your boss has told you “you’re working in Africa”. You’ve googled “Kenya” enough times to be certain that you are going to be working in the middle of the bush, with a pride of lions running around your hut at night and elephants flapping their ears at you while...

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